Injecting The Startup Way Everywhere

“…I have seen that entrepreneurship has the potential to revitalize management thinking in the twenty-first century. This is no longer just the way people work in one industry. It’s the way people everywhere work – or want to work. I call it the Startup Way.” – Eric Ries

img_2543Living in the twenty-first century, we have come to a societal appreciation for the serial entrepreneur – the lone-wolf genius who has a great idea, puts in a ton of work, and changes the landscape of their industry. It paints an incredible picture. And while Ries shows a deep appreciation for these people and their start-ups, he also knows that the principles of entrepreneurship can change huge, legacy companies for the better. They just need to follow the start-up way.

Ries begins this guide by examining the major challenges that keep organizations from adapting a more innovative mindset. After setting the stage, Ries really dives into the “how” of entrepreneurship management, including experimentation, team set-up, training of employees, scaling strategies, and executive buy-in.

Although The Startup Way presents all the strategies possible for taking on this mindset in one’s organization, I found Ries making similar points time and time again. While containing incredible wisdom, this book needed more focus in its content.

If you’re ready to take your organization to the next level, check out Eric Ries’s The Startup Way right now.

Note: I wrote this review after receiving the book from the Blogging for Books program.


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